There will be a new radio segment during the Mid-Day Program on AM stations of the Nebraska Rural Radio Network and during the lunch hour on FM stations of the network. Cup O’ Joe with Farm Bureau
is a segment filled with conversation about Nebraska Farm Bureau, agriculture news and issues affecting farmers and ranchers, Nebraska Farm Bureau’s Craig Head, vice president of issue management, said Feb. 14.
“We want to take a fresh, new approach to communicating what Nebraska Farm Bureau is doing for its farmer and rancher members and for Nebraska agriculture,” Head said. “We want this to be an insight as to what Nebraska Farm Bureau is doing to help farmers and ranchers stay profitable.”
Cup O’ Joe with Farm Bureau
began Feb. 17 and a different topic will be discussed each day. Listeners can even win prizes on Fridays when they participate in the ag trivia game. See box for times you can listen live to Cup O’ Joe with Farm Bureau
Over the years Nebraska Farm Bureau’s had a rich history with the Nebraska Rural Radio Network. Putting together programs like Farm Bureau Commentary, Farm Bureau Focus and our most recent program Farm Bureau Minute, all took more of a news type angle, Tina Henderson, vice president of communication strategy, said.
“We face a lot of challenges in agriculture today and getting out our message to the right audience is key. You might hear the segment on KRVN or on our website
, but we encourage you to share that content with friends. Word-of-mouth is the best form of communication,” Henderson said.
Nebraska Farm Bureau President Steve Nelson will be discussing the issues of the day every day, five days a week.
“Nebraska Farm Bureau is dedicated to making life better for farmers, ranchers and rural communities, and there’s a lot going on to make that happen through the work of our members and our organization. Cup O’ Joe
will give us a chance to talk about those things in a whole new way,” Nelson said.