Beef Ads Get Midwestern Voice
“Beef. It’s What’s For Dinner”
radio commercials will have a new voice behind them. According to CattleNetwork.com, Texas-born Matthew McConaughey will be replaced in favor of a younger actor. Michele Murray, consumer marketing executive director for the National Cattlemen’s Beef Association said the beef checkoff’s new campaign will feature actor Garrett Hedlund
, who grew up on a Minnesota cattle operation. Murray says Hedlund’s background pairs the experience of a kid raised on a cattle operation with “star power.”
Of his new role, Hedlund says, “I’m proud to represent America’s farmers and ranchers. I grew up on my father’s cattle operation, so I’m right at home as the new voice of beef.” He’s best known for his roles in Troy, Friday Night Lights, Tron Legacy and his role opposite Gwyneth Platrow in Country Strong.
Livestock Farmers Feeling the Pressure
Scott Hurd, associate professor and director of the Food Risk Modeling and Policy Laboratory at Iowa State University’s College of Veterinary Medicine, explains some of the pressures felt by today’s livestock farmers in an AFBF Focus on Agriculture column. Many of these pressures are not the typical economic and resource challenges faced by all businesses, but additional political pressures related to antibiotic use in food production, he wrote. Click here for more.
European Study Says Biotech Boosts Environmental Benefits, Farm Income
Crop biotechnology has boosted farm income and provided significant environmental benefits over the past 16 years of widespread adoption, according to a new research paper by European ag economics consultancy PG Economics. The report, "GM crops: global socio-economic and environmental impacts 1996-2011" was released this week in Chicago at the BIO International Convention.
"Where farmers have been given the choice of growing GM crops, adoption levels have typically been rapid," said Graham Brookes, co-author of the report. He notes that high adoption levels are due to economic benefits – an average of over $130 per hectare in 2011, according to the study. A study released at BIO conference finds global economic benefits of biotech to be nearly $100 billion. For the 16-year period covered in the report, the global farm income gain due to biotech was calculated at $98.2 billion. Click here for more.