Nebraska Farm Bureau’s Board of Directors sent a letter Thurs., Sept. 26 to the founder and CEO of Chipotle Mexican Grill, Inc. challenging the company’s “Scarecrow” marketing campaign. Nebraska Farm Bureau leaders say the campaign “perpetuates two of the greatest fallacies of modern food production. The first being the myth of the American factory farm, the second being that people involved in raising food only care about profit, and do so at the expense of their animals and natural resources”.
The letter emphasized the point that American farmers and ranchers care about the people they produce food saying - "We are writing you today to clarify the fact that those individuals disparaged by your video do in fact have faces. They do in fact have families. And they do in fact care about the well-being of their fellowman and have done so for generations. From our vantage point the Chipotle “Scarecrow” video and marketing plan is in many ways hypocritical in that it seeks to profit from a public which has never been further removed from agriculture but has been fed a steady diet of misinformation from groups seeking to profit from this gap in informational exchange."