Ways to Engage


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Tell Your Personal Story

It’s been said that “people buy from people they know, like, and trust.” There is no more impactful way to have that occur than through storytelling. The same applies in advocating for your position.

Stories powerfully connect us to others. When we share our own real-life stories or the stories of others, the people we are talking to get to know us as people – not just a random voice in the crowd.

When you meld stories with factual information, your influence and engagement becomes more powerful. It helps move people to action.

Fact-based argument:
“My property taxes have gone up 170 percent in the last 10 years. That’s not sustainable for my farm. Property taxes are now 20 percent of my operational costs. Residential taxes haven’t gone up that much. It’s not fair.”

Story/value based argument using facts:
“Our farm has been in our family for four generations. My youngest son is finishing up at the university next year. It’s always been his dream to come back to the farm. He wants to do this for a living. But the reality is we’re dealing with a depressed farm economy and our property tax bill just keeps going up with no end in sight. The taxes on our farm have gone up 170 percent in the last 10 years. I want what’s best for my son. How do I look at him and honestly tell him he should come back? To keep young people and young families in agriculture, we need to do something on property taxes. It’s influencing life decisions for him, our family, and other families like ours.”

Ways to Tell Your Story

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