“Working with producers through the years, I’ve learned many of us are infected with a very costly disease. I call it egonomics. . . I’ve asked many producers why this is, and they usually respond they want their operation to be bigger so it will make more money. But I don’t really think that it’s at all. It’s all about self-worth.” Wesley Tucker, Business Basics: Want more cattle? Limit grazing cows, boost forage production and add stockers. BEEF Daily, March 10, 2021.