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Farm Bureau Letter on Impossible Foods

The United States Department of Agriculture Food and Nutrition Services’ (USDA-FNS) moved to grant Impossible Foods’ meat alternative a Child Nutrition Program label. The Nebraska Cattlemen and Nebraska Farm Bureau responded in a letter to the Nebraska School Nutrition Association. The letter stated, “While both of our organizations fully respect consumers’ ability to choose the food products they want, we feel it is important to clarify and even correct a number of claims being made that attempt to portray Impossible Foods products as healthier and more environmentally friendly than animal protein. While one could wrongly assume our organizations are only worried about protecting the financial wellbeing of our industry, the truth is that the nutritional and environmental science supporting the state’s livestock industry is a tremendous story to tell and one we want to ensure is told to audiences across our great state.”

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