Ford Salutes Resilience of U.S. Workers’, as America Gets Back to Work
“The auto industry is the backbone of America’s economy, and Ford is proud of our workers’ resolve and dedication to quickly pivot and produce life-saving personal protective equipment during the coronavirus, making a real difference when the country needed us,” said Kumar Galhotra, Ford president, Americas and International Markets Group. “Now Ford is ready to lead the way in safely restarting our U.S. factories, reopening other facilities essential to delivering the vehicles our customers need, and doing our part to help restart the country.”
Ford’s “Built to Lend a Hand” program initially offered payment relief for existing customers. It shifted to an initiative for new customers allowing up to six months of payment relief with the purchase of a new vehicle – all while working with volunteer autoworkers to produce and deliver life-saving medical and personal protective equipment from its auto factories.
“Our initial communications focused on assistance and reassurance,” said Matt VanDyke, Ford director of U.S. marketing. “The next phase of communications is about recovery. Ford is America’s car company. We’re looking toward the future and staying committed to our customers – what they want, what they need – each step of the way.”
Ford is preparing to safely restart factories that have been closed since March and helping boost the American economy. An estimated 10 million workers in America are employed by automakers, their suppliers, dealers, and related businesses. Vehicle sales and service, plus incomes and government revenue generate $953 billion annually in the country. Ford employs more hourly workers in the United States than any other automaker and assembles more vehicles in America than any other automaker. Last year, Ford assembled approximately 492,000 more vehicles in the U.S. than the next highest-producing automaker.
“Autos are the engine of America’s economy,” Galhotra said. “While we must do so safely, it’s time for us to start running again while remembering those who helped keep us in the race.”
Ford is still providing Nebraska Farm Bureau members with Bonus Cash* toward the purchase or lease of eligible new 2019/2020 Ford and Lincoln vehicles.
The benefit includes $500 Bonus Cash on eligible Ford vehicles and $750 Bonus Cash on eligible Lincoln vehicles. You must be a paid Nebraska Farm Bureau member for 30 days prior to purchase to qualify. Visit www.fordfarmbureauadvantage.com or stop by your local Ford dealer for details.