NEFB NewspaperNewswire

Membership Matters…Now More Than Ever!

It has been a banner membership year for Nebraska Farm Bureau! Fifty-six County Farm Bureaus made their membership quota in 2023 and six of the seven membership regions met their quota!

“It takes hard work by County Farm Bureau boards, the OA/PKRs, the Nebraska Farm Bureau (NEFB) board, Farm Bureau Financial Service (FBFS) agents and sales associates, and NEFB staff to achieve this success. All Nebraskans have benefitted from the work of Farm Bureau members this year, and I am proud to see our County Farm Bureaus, FBFS agents and sales associates working together celebrating the value of being a Nebraska Farm Bureau member,” said Adam Peterson, senior director of leadership and field services. “This has been a team effort and one we should recognize.”

County Farm Bureaus in Nebraska ended the fiscal year with 55,417 total members, of which 5,577 were new members. We surpassed last year’s membership number by 1,251 members.

2023 Quota Counties by Region are:

  • NORTHWEST (7) Regional Quota – Box Butte, Dawes, Garden, Grant, Keith, Kimball/Banner and Sheridan
  • NORTH CENTRAL (10) Regional Quota – Blaine, Boyd, Cherry, Garfield, Holt, Keya Paha, Loup, McPherson, Rock and Wheeler
  • SOUTHWEST (7) – Chase, Dundy, Frontier, Harlan/Furnas, Hitchcock, Phelps/Gosper and Red Willow
  • SOUTH CENTRAL (7) Regional Quota – Adams/Webster, Fillmore, Jefferson, Kearney/Franklin, Seward, Thayer and York
  • CENTRAL (8) Regional Quota – Boone, Buffalo, Colfax, Greeley, Howard, Merrick, Platte and Sherman/Valley
  • NORTHEAST (7) Regional Quota – Antelope, Cedar, Cuming, Dixon, Madison, Stanton and Thurston
  • SOUTHEAST (10) Regional Quota – Cass, Dodge, Gage, Lancaster, Nemaha, Otoe, Richardson, Sarpy, Saunders and Washington

Each Quota County will receive $250 from Nebraska Farm Bureau as well as a free postcard mailing to their ag members in the 2024 membership year. Each will also be recognized at the 2023 NEFB Annual Meeting and Convention Dec. 3-5 in Kearney.

Raising the Steaks

During the final month of the membership year, NEFB partnered with FBFS agents who had expired members with services where a membership is required, in “Raising the Steaks.” The campaign ran from Aug. 15 – Sept 15. Agents who were able to get their expired members renewed received a box of steaks from Nebraska Star Beef – a Farm Bureau member benefit partner. This Raising the Steaks campaign was a huge success!

“This was a great partnership with Lacy Wickham, vice president of marketing for Farm Bureau Financial Services in Nebraska, and her team. This year, 864 expired memberships were renewed through the work of the FBFS agents and their staff. This is a 43% return! I am excited that 16 agents met their goal and over 90 agents participated,” Tina Henderson, senior director of membership, marketing and communications said.

Membership Incentive Program Review of 2024

“We are excited to celebrate this year’s successes and look forward to broadening our membership programs to involve more County Farm Bureaus in 2023-2024 membership year,” Peterson said. “As we look forward, we want to review the membership incentive programs and find out from our county leaders what types of programs would bring more value to County Farm Bureaus and how can we partner with FBFS to achieve our membership goal.”

Strengthening the partnership between FBFS agents and County Farm Bureau leaders is vital to the future of Farm Bureau in Nebraska. Working together, we are building a strong foundation for the future, Peterson said.

“As you think about the future of agriculture in Nebraska, remember through Nebraska Farm Bureau you can make a tremendous impact in your communities, our state and nation. Let’s work together with FBFS agents and sales associates and set a goal to get farmers and ranchers you know to join our efforts to ensure a strong agriculture and strong Nebraska,” he said.

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