Campaign Management Training Seminar
Running for elected office at any level can be challenging. There’s much to consider before jumping into the fray. Understanding the time commitment, the ins-and-outs of running a campaign on a day-to-day basis, and fundraising are among the things to consider before seeking office. That’s why the NEFB-PAC offers campaign training for perspective candidates and others interested in campaigns.
About the Seminar
Purpose – To help candidates run for public office, whether veteran office holders or first-time participants, plan and execute successful political campaigns.
Target Audience – The seminar is designed for candidates for public office, their families, their campaign teams, and other individuals who may be interested in seeking elected public office in the future. We encourage the candidate, his or her family, and team to attend and work together.
Campaign Level – The seminar is structured and flexible enough to fit any level of campaign whether it is for local, state, or federal public office.
About the Seminar – The Campaign Management Training Seminar was developed by the American Farm Bureau Federation with the input from political consultants and staff of both political parties.
DVDs, visual aids, a case study, and a simulated election have been developed to assist in the presentation of the seminar. This will enable participants to have meaningful, hands-on experiences and to test techniques, tools, and methods.
Participant Fee – A fee is charged to help cover the cost of materials, equipment, break refreshments and meals.
Campaign Training Agenda
- Evaluate the candidate and the electorate
- Candidacy announcement and filing
- Role of candidate’s family
Campaign In Action
- Campaign structure
- How to use volunteers
- Methods of communication
- Coalitions and advisory committees
- Budget preparation
- Raising money
- Using finance committees
- Government reports
- Mock interviews by television reporters
- Review television interviews
- Peer critiques
- Selecting the campaign theme
- Determining the key issues
- Handling the aggressive interviewer
- Identifying voters
- Targeting precincts
- How to use polling
- Campaign activities and events
- Election day activities